Privacy Policy

The controller within the meaning of data protection law, in particular the EU General Data Protection Regulation (GDPR), is:

Reed Electronics AG
Marco Röthlin
Gewerbering 2
6105 Schachen

Telephone: +41 41 499 70 40

General information

Based on Article 13 of the Swiss Federal Constitution and the data protection provisions of the Confederation (Data Protection Act, DPA), every person is entitled to protection of their privacy and protection against misuse of their personal data. The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this Privacy Policy.

Together with our hosting providers, we strive to protect the databases as effectively as possible against unauthorised access, loss, misuse or falsification.

You are advised that transmission of data over the Internet (e.g. via email) may be subject to security vulnerabilities. Data cannot be completely protected against access by third parties.

By using this website, you consent to the collection, processing and use of data as described below. In general, you can visit this site without registering. During your visit, data such as pages viewed, names of files accessed, date and time are stored on the server for statistical purposes but cannot be used to identify you directly. Personal data, in particular name, address or e-mail address are collected on a voluntary basis wherever possible. The data will not be passed on to third parties without your consent.

Use of Google Maps

This website uses Google Maps. This allows us to display interactive maps directly on the website and enables you to use the map function conveniently. When you visit the page on our website that uses Google Maps, Google will receive a notification that you have accessed the page. This takes place regardless of whether you or not you have a Google account and are logged into it. If you are logged in to Google, your data will be directly assigned to your account. If you do not want the data to be assigned to your Google profile, you will need to log out before activating the button. Google stores your data as user profiles and uses it for advertising and market research purposes and/or to tailor its website to your needs. In particular, this analysis is carried out (even for users who are not logged in) to serve relevant advertising and in order to inform other social network users of your activities on our website. You have the right to opt out of the creation of these user profiles, but you must contact Google to do so. For more information about what data Google collects and processes and for what purposes, as well as further information on your rights in this regard and settings you can use to protect your privacy, please visit:

Google Ads

This website uses Google Conversion Tracking. If you have accessed our website via an ad delivered by Google, Google Ads will place a cookie on your computer. The conversion tracking cookie is placed when a user clicks on an ad delivered by Google. These cookies expire after 30 days and are not used for personal identification. If a user visits certain pages of our website and the cookie has not yet expired, we and Google can recognise that the user has clicked on the ad and been redirected to this page. Google uses a different cookie for each Google Ads customer. Therefore, cookies cannot be tracked across the websites of Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Ads customers who have opted to use conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page equipped with a conversion tracking tag. However, they receive no information which could be used to identify users personally.

If you do not wish to participate in tracking, you can refuse the relevant cookie, for example, by configuring your browser to disable the automatic placement of cookies or by changing your browser settings to block cookies from the domain “”.

Please note that you must not delete the opt-out cookies as long as you do not want any measurement data to be recorded. If you delete all browser cookies, you will need to reinstall the opt-out cookie.

Privacy policy for Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Ireland Limited. If the data controller for this website is located outside the European Economic Area or Switzerland, Google Analytics data processing is carried out by Google LLC. Google LLC and Google Ireland Limited are hereinafter referred to as “Google”.

We use the statistics obtained to improve our website and make it more interesting for you as a user. This website also uses Google Analytics for cross-device analysis of visitor streams, which is done using a user ID. If you have a Google user account, you can disable cross-device analysis of your usage in the settings under “My data”, “Personal data”.

The legal basis for the use of Google Analytics is Article 6(1)(1)(f) GDPR. The IP address sent by your browser for Google Analytics will not be combined with any other data held by Google. Please note that the “_anonymizeIp();” code has been added to Google Analytics on this website to ensure that IP addresses are collected anonymously. This truncates IP addresses before they are processed, which means that they cannot be linked to a specific individual. If data collected concerning you contains any identifying information, it will therefore be immediately excluded and the personal data will be immediately deleted.

Only in exceptional cases will the full IP address be transferred to a Google server in the USA and truncated there. Google will use this information to analyse your use of this website to compile reports on website activity for the website operator and to provide other services related to website and internet use for the website operator. For those exceptional cases in which personal data is transferred to the USA, Google adheres to the EU-US Privacy Shield,

Google Analytics uses cookies. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. You may refuse cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting and processing data generated by the cookie about your use of the website (including your IP address) by downloading and installing the browser plugin available at the following link: Opt out of Google Analytics.

You can also prevent the use of Google Analytics by clicking on this link: Opt out of Google Analytics. This saves an opt-out cookie on your device which prevents Google Analytics from processing your personal data. Please note that if you delete all cookies on your device, these opt-out cookies will also be deleted, meaning that you will have to reinstall them if you wish to continue to prevent this form of data collection. Opt-out cookies are installed per browser and computer/device and must therefore be installed separately for each browser, computer or other device.

Google Tag Manager

Google Tag Manager is a solution which enables us to manage website tags via an interface and so integrate e.g. Google Analytics and other Google marketing services into our website. Tag Manager itself, which implements the tags, does not process any personal data of users. With regard to the processing of users’ personal data, reference is made to the following information on Google services.
Use Policy:

Privacy policy for LinkedIn

Our website uses the marketing services of the social network LinkedIn of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (“LinkedIn”).

These use cookies, i.e. text files which are stored on your computer. This enables us to analyse your use of the website. For example, we can measure the success of our ads and show users products which they have previously shown an interest in.

Data collected includes information concerning the operating system and browser used, the website visited previously (referrer URL), which pages the user visited, which offers the user clicked on, and the date and time of your visit to our website.

The information generated by the cookie about your use of this website is transferred pseudonymously to a LinkedIn server in the USA and stored there. LinkedIn therefore does not store the user’s name or email address. Rather, the above-mentioned data is only assigned to the person for whom the cookie was generated. This does not apply if the user has allowed LinkedIn to process data without pseudonymisation or has a LinkedIn account.

You may refuse cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also opt out of use of your data directly at LinkedIn:

We use LinkedIn Analytics to analyse and regularly improve the use of our website. We use the statistics obtained to improve our website and make it more interesting for you as a user. All LinkedIn companies have adopted the standard contractual clauses to ensure that the data movements to the US and Singapore necessary for the development, implementation and maintenance of the services takes place lawfully. If we ask users for consent, the legal basis for the processing is Article 6(1)(a) GDPR. Otherwise, the legal basis for the use of LinkedIn Analytics is Article 6(1)(1)(f) GDPR.

Information from the third-party provider: LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2 Ireland; User Agreement and Privacy Policy.

Privacy policy for YouTube

Functions of the “YouTube” service are integrated into this website. “YouTube” is owned by Google Ireland Limited, a company incorporated and operated under the laws of Ireland with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland, which operates the Services in the European Economic Area and Switzerland.

Your legal agreement with “YouTube” consists of the terms and conditions found at the following link: These Terms constitute a legally binding agreement between you and “YouTube” regarding the use of the Services. Google’s privacy policy explains how “YouTube” handles your personal data and protects your data when you use the service.

Privacy policy for cooperation with Visible GmbH

Reed Electronics AG uses products and services for analysis and marketing purposes, which are provided by Visable GmbH ( in cooperation with them. To that end, pixel-code technology is used to collect, process and store data in order to create at least pseudonymised, but where possible and meaningful, completely anonymous user profiles. Data collected, which may initially still include personal data, is transmitted to Visable or is collected directly by Visable and is used to create the aforementioned user profiles there. Visitors to this website are not personally identified and no other personal data is merged with the user profiles. If IP addresses are identified as personal, they are immediately deleted. You can object to the processing operations described with future effect at any time by deactivating the cookies under “Tracking settings”.


We may amend this privacy policy at any time without notice. The current version published on our website shall apply. Where the Privacy Policy forms part of an agreement with you, we will notify you of any updates by email or other appropriate means.

Questions to the Data Protection Officer

If you have any questions about data protection, please write to us by e-mail or contact the person in our organisation responsible for data protection specified at the beginning of this privacy policy directly.

Schachen, 29.03.2021
Source: SwissAnwalt

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